Establishing common ground with an audience is a significant part of:

Establishing common ground with an audience is a crucial aspect of speaking appropriately. This involves understanding the audience's values, beliefs, experiences, and interests, which can significantly enhance the effectiveness of communication. When a speaker finds shared values or points of reference, it creates a connection with the audience, making the message more relatable and impactful.

By recognizing and articulating common ground, the speaker demonstrates cultural competence and sensitivity, which fosters trust and engagement. This foundation allows for greater receptivity to the speaker's arguments or ideas, as the audience feels acknowledged and understood. Such an approach is particularly vital in oral communication, as it helps the speaker to tailor their message, language, and delivery to suit the audience's perspective and context.

In contrast, managing time refers to the organization of a speech within a given timeframe, structuring content deals with how the material is arranged for clarity and flow, and using humor can enhance engagement but does not inherently establish common ground. Therefore, establishing common ground is fundamentally tied to the appropriateness of communication in fostering a strong connection with the audience.