Using "we" and "us" instead of "me" and "you" is an example of what method of adapting to audiences?

The use of "we" and "us" instead of "me" and "you" is an effective way to establish common ground with the audience. This method fosters a sense of unity and inclusivity, making listeners feel more connected to the speaker and the message being delivered. By using collective pronouns, the speaker reinforces the idea that they share experiences, values, or goals with the audience, creating an environment that encourages engagement and participation. This approach is vital in oral communication, as it helps to reduce barriers and build rapport with the audience, making them more receptive to the speaker's ideas and arguments.

In contrast, personalization typically focuses on making the content more relatable to individual audience members, while building rapport emphasizes establishing a friendly and trusting relationship. Audience analysis involves understanding the demographics and preferences of the listeners to tailor the message accordingly. While these methods can also enhance communication, establishing common ground specifically targets creating a shared connection, which is essential for effective engagement.