What is a call to action in a persuasive speech?

A call to action is a critical component of a persuasive speech, as it serves the purpose of motivating the audience to take a specific action based on the information and arguments presented during the speech. This could involve encouraging the audience to change their behaviors, adopt a new viewpoint, support a cause, or participate in an event. A well-crafted call to action connects the speech's main message to tangible steps the audience can take, making the speech impactful and driving home the speaker’s persuasive intent.

In contrast to other elements, such as a summary of the main points or a simple introduction to the topic, the call to action is focused on engagement and results. While summarizing reinforces what has been said, and an introduction sets the stage, they do not compel the audience to act. Similarly, while an anecdote may serve to illustrate points and connect emotionally, it does not provide the direct urge towards action that characterizes a call to action. By pinpointing a specific behavior or decision that the speaker wants the audience to undertake, the call to action is what drives the force of persuasion in a speech.