What is "anecdotal evidence" in the context of a speech?

Anecdotal evidence refers to the use of personal stories or testimonials to illustrate a point in a speech. This form of evidence helps to humanize the topic and make it more relatable for the audience, as personal narratives can evoke emotions and provide a tangible context for abstract ideas. By sharing an individual experience, a speaker can effectively emphasize a point, making it more memorable and impactful for listeners. Anecdotal evidence connects the audience to the material on a personal level, enhancing engagement and understanding of the message being conveyed.