What is the main advantage of using visual aids in a presentation?

The main advantage of using visual aids in a presentation is that they help the audience remember the information. Visual aids, such as slides, charts, images, and videos, engage multiple senses, which enhances understanding and retention. By illustrating key points or concepts visually, you create a stronger association in the audience's minds, making the information more memorable. Research has shown that people tend to remember information better when it is paired with relevant visuals, as this combination helps to reinforce the message being communicated. This benefit directly impacts the effectiveness of the presentation by making it easier for the audience to recall and apply the information later on.