What is the primary objective of an elevator pitch?

The primary objective of an elevator pitch is to enlist interest in a concept or product. This brief and compelling presentation is designed to capture the attention of the listener quickly, typically within the time frame of an elevator ride, hence the name. The goal is to convey the core idea or value proposition succinctly and engage the listener, prompting them to want to know more.

In contrast, reviewing a project typically involves discussing its details and outcomes, which is not the primary goal of an elevator pitch. While entertainment can play a role in keeping the listener engaged, it is not the main purpose of such a pitch. Providing a detailed explanation is also not aligned with the goal, as an elevator pitch should remain concise and focused on generating interest rather than delving into complexities.