What is the purpose of using "we" and "us" language instead of "I" and "me" language in a speech?

Using "we" and "us" language in a speech serves to create a sense of belonging among the audience. This inclusive language fosters a sense of community and shared experience, making the audience feel connected to the speaker and one another. When speakers use "we" and "us," they invite listeners to engage with the ideas being presented as part of a collective rather than just addressing them as separate individuals. This can enhance the overall effectiveness of the speech by promoting unity in thought and purpose, making the audience more receptive to the message.

While increasing verbal immediacy is indeed a valuable aspect of effective communication, the primary focus of using inclusive language like "we" and "us" is to strengthen the bond between the speaker and the audience, encouraging participation and fostering a shared identity.