Which of the following is a benefit of using multimedia in presentations?

Using multimedia in presentations significantly enhances audience engagement. This benefit arises because multimedia incorporates various formats—such as images, videos, audio, and animations—that can capture the audience's attention more effectively than traditional text-based slides. Engaging multiple senses through visuals and sound can help to reinforce key points and make the content more memorable, leading to improved understanding and retention.

When used appropriately, multimedia can serve as a powerful tool to illustrate complex ideas, evoke emotional responses, and maintain interest throughout the presentation. By enhancing engagement, multimedia also encourages audience interaction, which can further enrich the overall communication experience. This makes it a vital strategy in effective oral communication.