Which statement is true about the elaboration likelihood model?

The correct statement highlights that the route through which a message is processed in the elaboration likelihood model is influenced by the audience's perception of the message's importance. This model posits that individuals can process persuasive messages through two different routes: the central route and the peripheral route. When a person perceives the content of the message as highly important or relevant, they are more likely to engage in thoughtful consideration and processing of the arguments presented, which is the central route. Conversely, if the message is viewed as less important, the individual may rely on external cues, such as the attractiveness of the speaker or emotional appeals, reflecting the peripheral route.

This understanding is crucial because it demonstrates how audience engagement and motivation impact the effectiveness of persuasive communication. The varying degrees of elaboration lead to different outcomes in attitude change, emphasizing the importance of tailoring messages based on the audience's perceived significance of the topic being discussed.